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Everything From Open House: New Features, Exclusive Updates, and More
openhouse-recap

Everything From Open House: New Features, Exclusive Updates, and More

Our first-ever Open House was a major success! On December 12, 2023, thousands of TikTok Effect House creators, advertisers, and AR enthusiasts around the world gathered as we celebrated TikTok effects, shared exciting updates, and offered fun sneak peeks into what our teams have been up to.

In case you weren’t able to join us during the livestream, our Open House sessions, workshops, and fireside chats are now available to view on our website.

Here are 4 key event highlights:

TikTok effects reached new milestones

We kicked things off by sharing exciting updates about the impact of Effect House on TikTok’s global community:

  • Since Effect House launched, Community Effects have been used in over 25 billion TikTok videos
  • Community Effects have been viewed over 10 trillion times
  • Effect Creator Rewards monthly payouts have doubled since program enhancements were announced in October 2023

Watch the rest of our keynote session, Welcome to Our House: Inspire Creativity With Effect House, for more.

New feature: Use AI to create interactive effects with EasyGraph

Drumroll, please! We announced the launch of EasyGraph, a new AI-powered feature that allows creators to generate visual scripting for their effects from a simple text prompt. For any creator who has wanted to build interactive effects but isn’t sure how to get started, this feature is for you!

Check out our Open House EasyGraph session, Scripting Made Easy, as well as the Create Interactive Effects with EasyGraph blog post to learn more about this feature and to be one of the first creators to try it!

New feature: Craft visual wonders with Visual Effects Editor

We shared an exclusive preview for Visual Effects Editor, our comprehensive VFX creation tool coming to Effect House in 2024. Its suite of features will allow creators to easily generate visual effects such as smoke, fire, fireworks, and even more elaborate creations.

To learn more about Visual Effects Editor and how you can be one of the first creators to try it out, check out our Creating Visual Wonders session and the Build Virtual Wonders with Visual Effects Editor blog post.

Discover the latest in Branded Effects

Last but not least, we also shared some exciting news to make it easier for brand marketers to create branded campaigns:

  • We are expanding our Effect House Branded Effects program so advertisers can now work with any creator or agency to produce their Branded Effects campaigns.

Learn more about these exciting updates in Succeeding with TikTok Effects for Brands. Plus, don’t miss How Pluto TV Built Brand Equity With Branded Effects to learn how the company used Branded Effects to get a 10.3% lift in ad recall and 57M organic impressions!

Explore more Open House content

Thank you to everyone who helped make our first Open House an enormous success, especially our amazing speakers and guests! Visit the Open House website for hours of on-demand programming, technical workshops, creator inside tips, and more.

– The Effect House Team